Newsletters & Broadcasts

Quick facts :USA based Content Marketing Institute found that 78 percent of respondents used newsletters | Research firm Nielsen Norman Group asked respondents how they preferred to receive company updates, and 90 percent cited newsletters | 61% of consumers like to receive weekly promotional emails and 28% want them even more frequently | Of those that opt in to email messages from a brand, 95% find these messages somewhat or very useful | One of the top uses of email marketing is newsletters with a rate of 66% | 50% of marketers expect their company’s spend on email to increase in the current year.

In today’s persistently changing market trends it’s not that easy to maintain regular contact with your customers and prospects. However, with the help of e-Newsletters you can always be in touch with them and that too in a cost-effective way. For businesses to thrive direct marketing is vital, as they are one of the most powerful mediums for B2B and B2C businesses that sell products or services often purchased.

For instance, in a common scenario, you have developed a new product video, now you will have to wait for the prospect customers to come, watch the video and then provide the feedback. In the times of speedily varying market, this activity smells boredom. Here e-Newsletter and Email broadcast steps in to accelerate for maximum user penetration by periodic e-mailings in the form of e-Newsletters as reminders.

These broadcasts announce loud and clear about your new, upcoming or best selling product. Newsletter also acts as a great online referral in your business, as it can be easily forwarded to your colleagues, friends and family. This creative yet economical mode provides an apt platform to increase awareness and understanding of your business and its products and services.

Besides this, you can even provide an update via e-Newsletters about your ongoing promotional campaigns and special offers for the broadcast readers.

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